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Scenario:
Reference group theory as discussed by Robert K. Merton that there is a
drive within individuals to gain accurate self-evaluations, comparison and
normative guidance from other group’s characteristics and attributes. It is
the group to which the individual relates or wishes to relate himself or
herself ordering his or her experiences, perceptions, cognition, and ideas
of self. These groups become the basis of reference in making comparisons or
contrasts and in evaluating one’s appearance and performance. These
reference groups can be based on various influential factors in choosing a
reference individual, group or class.
Question:
Your task is to discuss any four influential factors that orient you to
choose reference individual, group or class with reasons. Factors can be
social class, power, prestige, values, age or any other factor of individual
or group.
Solution:
Choosing reference individuals, groups, or classes is influenced by various
factors that shape our self-evaluations and guide our behaviors, as
discussed in reference group theory by Robert K. Merton. Here are four
influential factors:
Social Class:
Reason:
Social class plays a significant role in shaping one's identity and
lifestyle. Individuals often choose reference groups that align with their
social class, as these groups share similar economic circumstances,
education levels, and cultural values. Associating with a reference group
from the same social class provides a basis for comparison that feels
relevant and relatable.
Values and Beliefs:
Reason:
Shared values and beliefs are powerful factors in choosing reference
groups. Individuals tend to associate with groups that reflect their own
moral, ethical, and cultural perspectives. This alignment provides a sense
of belonging and reinforces a shared worldview. Choosing a reference group
based on shared values helps individuals validate their own beliefs and
behaviors.
Age Cohort:
Reason:
People often seek reference from individuals or groups within their age
cohort. This is because individuals of similar ages may face similar life
challenges, cultural influences, and societal expectations. Reference groups
comprised of peers can offer relevant benchmarks for comparison in terms of
lifestyle choices, career development, and personal achievements. Age-based
reference groups provide a sense of commonality and understanding.
Power and Influence:
Reason:
Individuals may choose reference groups based on power and influence,
aspiring to associate with those who hold positions of authority or have
significant impact in their respective fields. Aligning with powerful or
influential reference groups can provide access to valuable resources,
opportunities, and networks. It also offers a framework for evaluating
success and achievement based on the standards set by influential
figures.
The factors influencing the choice of reference individuals, groups, or
classes are multifaceted and often interconnected. Social class, values,
age, and power are just a few of the key factors that guide individuals in
seeking accurate self-evaluations and normative guidance from their chosen
reference groups, as outlined in reference group theory.
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