MKT501 ASSIGNMENT NO. 1 FALL 2022 || 100% RIGHT SOLUTION || MARKETING MANAGEMENT || BY VuTech

MKT501 ASSIGNMENT NO. 1 FALL 2022

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MKT501 ASSIGNMENT NO. 1 FALL 2022 || 100% RIGHT SOLUTION || MARKETING MANAGEMENT || BY VuTech

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SEMESTER FALL 2022

Marketing Management (MKT501)

Assignment # 1

 

Due Date: December 9, 2022

Total Marks: 10

Weightage: 3

Topic: Marketing Orientation

NOTE: Assignments after due date or submitted via email will not be accepted

 

 

Objective of Assignment:

The basic objective of the assignment is to make students familiar with the concept and importance of market orientation.

Learning Outcomes:

After attempting this assignment, students will be able to:

·         Understand the concept of marketing orientation

·         Identify different types of market philosophies

Scenario:

Suppose there are five different companies working in Pakistan, namely company V, W, X, Y and Z. Each of the five companies follow a different market philosophy based on its missions, vision, goals and objectives. ‘Company V’ focuses on the being more effective than competitors in creating, delivering and communicating consumer value to the chosen target. On the other hand ‘Company W’ concentrates on achieving high production efficiency, lower costs and mass distribution. The company assumes that consumers are only interested in product availability and low prices. The aim of ‘Company X’ is to sell what they can make rather than focusing on what the market needs with the emphasizes on aggressive selling and high promotional back up. ‘Company Y’ focuses on factors like environmental deterioration, resource shortage, explosive population growth, poverty, hunger etc in addition to focusing on the needs, wants as well as value delivery to consumers. Whereas, ‘Company Z’ focuses its attention towards making products more superior and keep improving the products. This company assumes that consumers admire and prefer well-made products and appraise quality and performance.

Requirements:

1. As per the provided scenario, identify the types of market orientation/philosophy being followed by following companies: (2x5=10 marks)

Company V	The Marketing Concept
Company W	The Production Concept
Company X	The Selling Concept
Company Y	The Societal Concept
Company Z	The Product Concept

 

Important:

Grace period of 24 hours is usually available to overcome uploading difficulties. Grace period should only be used in unforeseen situations and the due dates should always be treated as final submission date to avoid any inconvenience.

Important Instructions:

·         Marks will be awarded as per the quality and correctness of your answer and not it length. Therefore be precise, avoid extra and unnecessary details (Follow the instructions provided in the requirements)

·         Your answer should be in bulleted/points form where necessary or where asked.

·         You can take help from internet for collecting the information but copying and pasting from internet or other sources is strictly prohibited even if you give references. Plagiarism is strictly prohibited, therefore abstain from it.

·         Carefully watch relevant lectures and consult the relevant material from handouts along with recommended books.

·         Make sure to upload the solution file before the due date on VULMS.

·         Any submission made via email after the due date will not be accepted.

Formatting guidelines:

·         Use the font style “Times New Roman” and font size “12”.

·         It is advised to compose your document in MS-Word format only.

Referencing Guidelines:

Use APA style for referencing and citation (if required). For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html

Rules for Marking:

Please note that your assignment will not be graded or graded as Zero (0), if:

·         It is submitted after the due date.

·         The file you uploaded does not open or is corrupt.

·         It is in any format other than MS-Word e.g. Excel, PowerPoint, PDF etc.

·         It is cheated or copied from other students, internet, books, journals etc.

HAPPY LEARNING

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