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MKT501 ASSIGNMENT NO. 1 FALL 2022 |
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SEMESTER FALL 2022
Marketing Management (MKT501)
Assignment # 1
Due Date: December 9, 2022
Total Marks: 10
Weightage: 3
Topic: Marketing Orientation
NOTE: Assignments after due date or
submitted via email will not be accepted
Objective of Assignment:
The basic objective
of the assignment is to make students
familiar with the concept and importance
of market orientation.
Learning Outcomes:
After attempting this assignment, students
will be able to:
·
Understand the concept of marketing orientation
·
Identify different types of market
philosophies
Scenario:
Suppose there are five different companies working in Pakistan,
namely company V, W, X, Y and Z. Each
of the five companies follow a different market philosophy based on its missions, vision, goals and objectives. ‘Company V’
focuses on the being more effective than competitors in creating, delivering and communicating consumer value to the
chosen target. On the other hand
‘Company W’ concentrates on achieving high production efficiency, lower costs
and mass distribution. The company
assumes that consumers are only interested in product
availability and low prices. The aim of ‘Company X’ is to
sell what they can make rather than focusing on what the market needs with the emphasizes on aggressive selling and
high promotional back up. ‘Company Y’
focuses on factors like environmental deterioration, resource shortage,
explosive population growth, poverty,
hunger etc in addition to focusing on the
needs, wants as well as value
delivery to consumers. Whereas, ‘Company Z’ focuses its attention towards
making products more superior and
keep improving the products. This company assumes that consumers admire
and prefer well-made
products and appraise quality and performance.
Requirements:
1. As per the provided scenario, identify the
types of market orientation/philosophy being followed
by following companies: (2x5=10
marks)
|
Company V |
The Marketing Concept |
|
Company W |
The Production Concept |
|
Company X |
The Selling Concept |
|
Company Y |
The Societal Concept |
|
Company Z |
The Product Concept |
Important:
Grace period of 24 hours is usually
available to overcome uploading difficulties. Grace period should only be used in unforeseen
situations and the due dates should always be treated as final submission date to avoid any inconvenience.
Important Instructions:
·
Marks will be awarded as per the
quality and correctness of your answer and not it length. Therefore be precise, avoid extra and unnecessary details
(Follow the instructions provided in the requirements)
·
Your answer should
be in bulleted/points form where
necessary or where asked.
·
You can take help from internet for
collecting the information but copying and pasting from internet or other sources
is strictly prohibited even if you give references. Plagiarism is
strictly prohibited, therefore abstain from it.
·
Carefully watch relevant lectures
and consult the relevant material from handouts along with recommended books.
·
Make sure
to upload the solution file before the due date on VULMS.
·
Any submission made via
email after the due date
will not be accepted.
Formatting guidelines:
·
Use the font style “Times
New Roman” and font size “12”.
·
It is advised
to compose your document in MS-Word format only.
Referencing Guidelines:
Use APA style
for referencing and citation (if required). For guidance search “APA reference style” in Google and read various website containing
information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Rules for Marking:
Please note that your assignment
will not be graded or graded as Zero (0), if:
· It is submitted after the due date.
·
The file you uploaded does not open or
is corrupt.
·
It is in any format other than MS-Word e.g. Excel, PowerPoint, PDF etc.
·
It is cheated or copied from other students,
internet, books, journals
etc.
HAPPY LEARNING
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