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MGT603
GDB NO. 1
STRATEGIC MANAGEMENT
FALL 2022
LAST DATE: 20-12-2022
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GDB
Scenario:
In the contemporary world, R&D is considered a
major source of competitive advantage. Though today some firms tend to indulge
in no R&D activities, however, many others depend on R&D for their
survival. The firms whose survival depends on successful R&D activities
must make several strategic choices. One of these is the choice between
internal R&D (where an organization operates its own R&D department)
and external R&D (where firms hire independent agencies/ researchers to
develop specific products).
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Required:
You being a strategic manager are required to discuss
that:
“Which amongst internal versus external R&D would
you choose and why?”
Provide strong justifications for your choice backed
by the concepts discussed in the course of Strategic Management (Discussions
with better logical reasoning and arguments will be given better marks).
The
Word limit for your answer is 160 words.
SOLUTION
There is no big difference amongst internal versus
external R&D.
External R&D
External data, on the other hand, are any data
generated outside the wall of the business.
External R&D refers to the spontaneous R&D
cooperation between companies and universities, research institutes, and other
companies according to their interests. The two most common forms of external
R&D are Contract Research Organizations (CROs) and
Industry-University-Research Institutes (IURs).
In technical terms, a CRO is described as an
independent contractor for the sponsor who assumes one or more of the sponsor’s
obligations.
CROs have distinctive characteristics, including
specialization and efficiency.
The IURs refer to external R&D for which
universities and research institutes are collaborators. Its distinctive feature
is that each partner can contribute to R&D activities more comprehensively
based on the strengths that they bring to the table.
To avoid competition, CROs intentionally choose their
sites away from other CROs and thus occupy the partial market. Therefore, there
is a minimal possibility of cooperation between CROs. They cannot share
knowledge among themselves, so they cannot impact the development of S&T
together.
The growth of the CRO industry in China has boosted
the development of the Chinese pharmaceutical industry.
It has increased the opportunities for international
collaboration.
External technology acquisition does not investment
positively affects company performance.
Internal R&D
Internal sources of data reflect those data that are
under the control of the business.
Internal R&D refers to the R&D activities
carried out by the company itself without the help of external forces. It is
characterized by the independence and autonomy to pursue S&T innovation.
internal R&D investment positively affects company
performance,
The study results confirm the positive effects of
internal R&D and exogenous innovation behavior.
Internal R&D has a positive impact on
manufacturing technology upgrades.
The effect of internal R&D on S&T output is
not significant but has a positive impact on economic growth.
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